Google has launched a new feature Custom Columns to its Google AdWords interface, this feature lets you segment existing column metrics to get more detailed insights.
For example, “By selecting an existing metric like conversions and applying a segment ‘Mobile’can quickly create a new custom column that shows you ‘Mobile conversions.’
You can add Custom columns at the campaign or ad group level and along with other columns, you can sort, filter and download the data in the custom columns.
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